Who I Am

I'm a growth marketer and product strategist with a track record of launching and scaling digital products. Over the last four years, I’ve led multimillion-dollar performance marketing campaigns, driven full-funnel experimentation, and collaborated closely with BI and engineering teams to improve user experience and conversion. I bring a product-first mindset to everything I do—deeply curious about what drives user behavior and always looking for levers that unlock growth.

I’ve owned product initiatives from ideation through execution, combining customer insights, data, and cross-functional collaboration to build features that deliver value. Whether optimizing onboarding flows, designing scalable testing frameworks, or shipping entirely new experiences, I thrive at the intersection of product and performance. My approach blends analytical rigor with creative thinking—and I’m always focused on driving real impact for users and the business.

I approach every problem with curiosity and a bias toward action. I’ve worked closely with product, engineering, and data teams to launch high-impact initiatives, and I’m comfortable navigating ambiguity to find traction. My background in growth marketing gives me a strong foundation in experimentation, customer segmentation, and storytelling through data—all of which translate directly into product thinking. I’m not just interested in how things perform, but why they work—and how we can make them better.