My career has taken me to a lot of corners—professional sports, attraction venues, merchandise, quick-service restaurants, biotech, healthcare—you name it, I’ve likely worked with a client in that space. That breadth has given me a rare perspective on how different brands operate, what challenges they face, and, just as importantly, how their agency partners fit into the picture.

That perspective is what inspired The Digital Playbook—a growing collection of tools and resources designed to bridge the knowledge gap between agencies and the brands they serve. Too often, clients don’t have clear visibility into how agencies work, what motivates them, or how to get the most value from the partnership. My goal is to change that—arming brands with the context and insight they need to drive better results and make smarter decisions.

The first step in building this business was developing resources that are both actionable and digestible. That started with one-sheeters: quick, punchy breakdowns of key concepts, strategies, and questions every marketer should be asking their agency. You’ll find a selection of those below.

Take a look. If you outsource any part of your marketing to an agency, you might find these documents useful—and maybe even eye-opening.